320 Park Avenue: Generative Lobby Installation
A permanent generative artwork for the lobby video wall at 320 Park Avenue in Midtown Manhattan, built with no beginning or end and running 24 hours a day.
The piece is a living collage. Hundreds of cutout images drop onto the 24-foot wall one by one, overlap, and slowly melt into each other before fading out to make room for the next. The images are all New York: archival photos of Park Avenue and the city from public domain collections, everyday objects you’d find on the block (a deli coffee cup, a street sign, a taxi, a pigeon, a 320 Park Avenue nameplate), and torn paper and color scraps that tie it all together.
There’s no video file and no loop. Every arrangement is put together live by the system, shuffled so nothing repeats back to back, which means the wall never shows the same picture twice. It has no beginning and no end.
The wall also follows the building’s day. It speeds up during the morning rush and again at lunch, when the lobby is busiest, and slows down at night, with pieces drifting in softer and lingering longer.
Take a look below at all the source materials.
