320 Park Avenue: Generative Lobby Art
A permanent, evolving New York collage for the 24-foot lobby video wall at 320 Park Avenue in Midtown Manhattan. Created by Gregory Moncada / Bad Pedestrian, the artwork runs in real time with no fixed beginning or end.
Art that follows the building’s day
A living New York collage, assembled in real time rather than played as a fixed video loop. Archival city imagery, everyday objects, torn paper, and color scraps continually form new compositions across the 24-foot lobby wall.
The artwork speeds up during the morning rush and at lunch, then slows at night as pieces drift in softly and linger longer.
Custom artwork for lobby screens
Bad Pedestrian creates custom digital art and generative content for corporate lobby video walls and architectural displays. This permanent installation at 320 Park Avenue in Midtown Manhattan was created by Gregory Moncada / Bad Pedestrian.
US Open–Inspired Tennis Art
A seasonal tennis animation created for the lobby video wall at 320 Park Avenue in New York City. Oversized tennis balls and custom 320 Park Avenue graphics turn the building’s screen into a playful tribute to US Open season.
The piece complements the permanent generative collage with event-themed digital artwork, showing how a corporate lobby display can respond to the city’s cultural calendar.
Created by Gregory Moncada / Bad Pedestrian. Ask about seasonal content and custom animation for your lobby video wall.
US Open–inspired tennis animation for the 320 Park Avenue lobby video wall in New York City, by Gregory Moncada / Bad Pedestrian.
Explore the Source Materials
New York architecture, everyday city objects, archival imagery, and collage elements form the visual vocabulary of the 320 Park Avenue generative lobby installation.
